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Driving Revenue with Mobile Engagement | SmartWaveMobile.com
Jan 07, 2022
The modern world is filled with mobile devices that have become essential to daily life in just over a decade. This drastic increase in the number of devices and users has changed many aspects of business and marketing forever.
Currently, there are over 14 billion mobile devices operating in the world and this number is expected to grow to almost 18 billion by 2024. It stands to reason that marketing and engaging prospects and customers through these mobile devices will be critical for any business.
Driving revenue with mobile engagement is an excellent opportunity for businesses, small and large, and we will discuss some of the ways to do it.
But first...
What Is Mobile Engagement?
Mobile engagement is the practice of engaging your prospects or customers through messaging channels on their mobile devices. Mobile engagement can help your business in many ways, including through:
• Increasing sales by converting customers into repeat customers
• Improving brand awareness and image
• Increasing web traffic through lead generation
• Creating personalized customer experiences
• Appointment reminders to increase customer retention and reduce staff time
• Building strong, valuable, and loyal relationships
Text messaging, or SMS (Short Message Service), is the most effective channel for mobile engagement because it is the most common and widespread mobile messaging channel. Other channels include mobile apps and websites.
Driving Revenue with Mobile Engagement
There are many ways businesses can take advantage of mobile engagement to drive their revenue growth. Let's discuss some of them!
Text Message Marketing
Text message marketing is a simple yet powerful way to market your business and increase sales. It is simple because it requires just two steps to start working effectively and drive engagement.
The first entails getting prospects and customers to opt in to receive messages. Because 86% of users are open to mobile engagement, customers are comfortable with opting in. So there’s no need for unsolicited messages!
The second entails having a smart mobile marketing program custom-tailored for your business; one that optimizes your messaging for maximum customer engagement at the best possible times.
Over 50% of U.S. customers
like personalized messages. You can even target audiences with customized messages to make more of an impact on prospects and customers. Additionally, it is even possible to have two-way communication for improved mobile engagement, and to generate customer reviews for your business through texts.
All this mobile engagement through text message marketing leads to the end goal of increasing awareness, web traffic, brand image, and the overall sales and customer retention for your business.
Moreover, here are some very effective ways to increase the frequency of your regular customers, increase spending per customer, and get more new customers through text message marketing.
1. Cardless Loyalty Programs
Cardless loyalty programs are a win-win situation for both your business and customers. Customers will appreciate the benefits, being part of the loyalty program and simply using their mobile devices to access to these perks. 69% of consumers are more likely to shop with a brand that offers loyalty programs. Businesses that implement this have seen an increase in their purchase frequency and customer spending patterns. Click here
to learn more about our cardless loyalty programs.
2. Automated Text Marketing
Based on the behavioral data of customer activity collected from your loyalty database, you can schedule text messages for effective automated text marketing. You can automatically send preset text messages to:
- Repeat customers as soon as they make a new purchase.
- Invite customers who have not made a purchase recently with prescheduled messages, incentivizing them to come back.
- Customers on their birthday months, offering birthday promotion.
- Generate customer reviews on platforms such as Google, Facebook, and Yelp
Click here
to learn more about our automated text marketing.
3. Review Generation
How can reviews benefit your business’s growth? 88% of Consumers trust online reviews as much as personal recommendations. Think of all the times your own buying decisions were influenced by high rated reviews.
It is the same for your customers. Simply put, the more high-rated reviews a business generates, the greater impact on attracting new customers. Click here
to learn more about our review generation process to get the most high-rated reviews for local businesses.
4. Appointment Reminders
Appointment reminders can be productivity tool for any business. Appointment reminders can help save money and time for a wide range of local businesses such as doctor’s offices, auto shops, and any professional in between.
It is a two-way text messaging platform designed to help your staff easily communicate with your customers. Customers can simply confirm their appointment by texting back.
This effectively improves the productivity of your business, eliminates no-shows, and saves your time and money. Click here
to learn more about our appointment reminders and minimize no-shows.
Websites
Statistics show that mobile devices, excluding tablets, accounted for more than 55 percent of global web page views, which means it is safe to assume that most prospects and customers use their mobile devices to access your website.
So, simply optimizing your website for mobile devices can drive revenue for any business. There are many businesses that have done this to increase their mobile engagement and subsequent sales. Having a mobile friendly version of your website will go a long way in improving experiences, image, and revenue.
You can increase your website's mobile engagement by improving load speeds, scaling down content and images, and optimizing messages for mobile engagement.
Conclusion
These are just some of the ways to drive revenue with mobile engagement. Businesses can immediately implement mobile marketing services to increase their revenue through customer engagement.
They are all effective and deliver great ROI when partnered with a seasoned mobile marketing provider. You would be surprised with just how much more revenue a smart mobile marketing platform can deliver for your business.
If you want to learn more about driving revenue with mobile engagement, targeting with customized messages, or generating customer reviews through text messages, please contact us
today.
Do you own a local business that is in need of effective marketing?
Effective marketing is essential for any local business to grow their customer base. Businesses need a simple impactful marketing solution without the hassle and high cost.